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Out-Learn the Competition

Luke Kempski

Do you hire talented salespeople and teach them about your product, industry and value proposition or do you hire people who know your business and teach them how to sell? This question inspires spirited debate among business executives. All people come with a combination of natural talents, skills and experiences that land them somewhere between “expert with sales talent” and “sales pro with industry knowledge.” From there, you must prepare them to represent you to your valued customers.

In “Out-learn the Competition,” an article published in the Spring 2011 issue of Catalyst Magazine, I explain how taking a learning solutions approach to your sales training challenge can help your sales teams be smarter than the competition and win more sales.

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