Even with technology playing an increasing role in connecting buyers and sellers, most buying decisions still happen as the result of person-to-person interactions. Your marketing program may attract the targeted buyer but fail to win the sale because your “sellers” lack the required knowledge and skills. Buyers expect your company’s representatives to have in-depth knowledge about your products and services. They also expect someone who understands their unique needs to lead them through the sales process.
I see many organizations turning to technology to help improve the sales results of their customer interactions. E-Learning, social learning, and mobile sales support applications can improve the performance of everyone involved in the sales cycle. Read More